Electrician working on commercial project

Sick of Working Your Guts Out… With Nothing Left?

For sparkies running small crews, still on the tools, juggling staff… and somehow still making a loss.

Book Your Session See The Problem

87%

of sparkies undercharge

profit at year-end

The Problem

You're working harder than ever, but the numbers don't add up. Here's why.

Undercharging Without Realizing

You're guessing your rate based on "what feels fair" instead of what your business actually needs to survive.

Unknown True Labour Cost

You've never calculated the real cost of having you or your staff on the tools - it's higher than you think.

Profit-Killing Rate

Your current rate quietly destroys profit margins, leaving you with nothing at year's end.

Electrician workspace with organized tools

Professional electrician workbench setup

Electrician's technical workspace with modern tools

"You didn't make any profit this year."

The words every sparkie dreads hearing from their accountant. But it doesn't have to be this way.

The Solution

Stop guessing. Start charging based on real numbers that support your family.

Know Your True Numbers

✓ Calculate every overhead cost accurately
✓ Find your real available billable hours
✓ Set profit targets that match your life goals

Build Your Rate Formula

Labour Cost + Overheads ÷ Utilisation Rate + Profit Target =

Your Real Charge-Out Rate

Stop the Bleeding

Once you see the real numbers, undercharging stops immediately. No more guessing, no more copying Timmy down the road.

Professional electrician tools in workshop

The Market Myth

"Timmy charges $80/hr" is killing your business. The market is a reference, not a ceiling.

Get Your Real Rate Now

The 3 Blind Spots

Every sparkie I work with discovers these same hidden profit killers.

Electrician testing electrical equipment

Blind Spot #1

Undercharging Without Realising

You're guessing your rate based on what "feels fair" instead of what your business actually needs. The result? You're busy but broke.

Electrician working with precision tools

Blind Spot #2

Unknown True Labour Cost

You've never calculated the real cost of having you or your staff on the tools. It's always higher than you think.

Blind Spot #3

Profit-Killing Rate Formula

Your current rate quietly destroys profit margins. Every job you complete moves you further from your financial goals.

The Wake-Up Moment

Once sparkies see these blind spots, everything changes. Undercharging stops overnight.

87%

undercharge initially

$32k

average profit increase

24hrs

to implement new rate

About

I learned this the hard way - so you don't have to

Every tradie has this story: A good electrician with great intentions goes out on his own to earn a decent living and support his family. Good reputation, solid skills, hard worker.

But instead of prosperity? He couldn't pay staff. Had to let people go. And every time the accountant called, his stomach dropped because he already knew what was coming: "You didn't make any profit this year."

The turning point wasn't working harder. It wasn't adding more jobs. It wasn't "hustling." It was realising that the rate problem is the root of everything.

"You can't charge that much. Timmy only charges $80. Everyone else charges around this."

Here's the truth: Timmy can't pay himself properly. Timmy takes nothing home. Timmy is drowning... but he doesn't know it yet.

My mission is simple: Help sparkies earn a living that supports their family without working late every night or running on fumes. Because you deserve to be rewarded for the quality of your work - not punished for it.